Diamonds are a girl’s best friend according to Marilyn Monroe, and you can see exactly why they are when you take a look at them. Their beauty is unparalleled and they represent the jewellery of choice of royalty, entrepreneurs, celebrities and the rich. They can enhance any outfit, drawing positive attention from complete strangers as well as friends and family. Diamonds are also an excellent investment considering they hold their value incredibly well over an extended period of time.

As such, if you want diamonds then you have come to the right place! Check out our extensive range and customised jewellery options for proof!

Why Diamonds?

In addition to being a girl’s best friend, retaining its value well and looking stunning, there are numerous reasons to choose diamonds as your precious stone of choice. They have been used since ancient Greek times to promote the beauty of the person wearing them and have become sought after as adornments to denote wealth. This is what makes them the most sought after precious stones in the world today.

Diamonds are particularly in demand for wedding and engagement bands. This trend became increasingly popular in the mid-20th Century and continues today as a result of how significant engagement and wedding rings are. The diamond set on such a band is a symbol of commitment for its aesthetic appeal as well as how much it cost.

Of course, a diamond is not just a diamond, each stone varies in carat, clarity, colour and cut. The general rule is the higher the carat the greater the expense as one carat refers to 0.2g. Similarly, the higher the clarity the more expensive the stone will be. There are different colours of diamond available too. As they are mined from 3000 meters underground and subject to incredible heat and pressure, each one is unique. However, the cut is the most significant characteristic because it is that that gives the stone its fire, sparkle and brilliance. All of these are factors to consider when buying diamonds. If you are at a loss or a little stuck on which ones to choose, though, our experts can help.

If you are looking for a beautiful piece of jewellery, whether a one off piece or a pre-designed piece, then can provide you with exactly what you are looking for.

Why Choose Our Diamonds?

Here at, we offer some of the finest diamonds available. They are always certified white and eye-clean, specialised equipment is needed to notice any inclusions. As members of the Jewellery Council of South Africa, you can have peace of mind that we are doing our best for you. All of our diamonds are native to South Africa so you can literally get them straight from the source, we are also affiliated with numerous dealers in the Johannesburg Diamond Center.

All diamonds above 0.30 carats are properly certified and subject to our guarantees and excellent customer service. No matter what diamond you desire, we can assist you so why not browse through our precious gems and diamonds? We guarantee to provide you with exactly what you are looking for so get in contact today. You will have that exquisite stone available to you in no time.

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